1) Utilizing a variety of tools and methods, educate MMBA
membership on current, future and past industry information, trends,
strategies and events.
2) Stimulate membership to take action which will help
them succeed in today's marketplace.
3) As an individual organization, promote and introduce
legislation which is specifically beneficial to municipal liquor
operations - and oppose/attempt to change legislation which is
specifically harmful thereto.
4) Assist other organizations in promoting and introducing
legislation which is beneficial to the overall retail liquor industry -
and oppose/attempt to change legislation which is harmful thereto.
5) Promote the important and unique advantages of
municipal liquor operations in today's marketplace.
Tools To Accomplish The Mission
1) The Municipal Liquor Store Magazine - A
bi-monthly publication which educates and informs members on the important
matters and concepts pertaining to the municipal liquor industry.
2) Outreach Consultation Program - A free on-site management
consultation service which examines all aspects of member operations.
3) One- on- One Consultation Program - An off-site
management consultation service configured to promote interactive
conversation and on-going contact in a non-threatening environment.
4) Annual Conference - An annual three day event held in May. The
conference contains educational seminars and business meetings which have
enabled members to increase revenue and significantly reduce expenses.
5) Regional Meetings - An annual half-day event held in six
locations throughout Minnesota that covers a wide variety of operational
and legislative issues.
6) Boot Camp - An annual two day meeting covering the "basics" of
municipal liquor operations (pricing, inventory control, merchandising,
7) Mailings & E-Mail - MMBA members can receive a daily e-mail
update of liquor related activities. In addition, special e-mail and
postal mailings cover important issues of the day.
8) Personal Contact with Membership - On a daily basis, MMBA
representatives are in contact with members answering questions and
9) Individual Boardmember/MMBA Member Action - MMBA members are
like a family. Operational information is freely shared and members take
personal interest in the success of the municipal beverage industry.
10) Outside Firms/Documents - MMBA retains contract legislative
lobbyists to fight legislation including Wine (Beer & Liquor) in Grocery
Stores, elimination of municipal liquor stores and more! MMBA also has a
commercial membership program for industry vendors, with designated
individuals every MMBA manager can contact to improve the operation of
11) Manager's Handbook - A 360 page award winning management &
marketing resource manual for municipal liquor establishments.
12) www.municipalbev.com - A website with information for members
and the public.
13) Special Initiatives - The recent "Promoting the Community Value
of Your Municipal Liquor Store" project is being implemented at member
facilities throughout the state.
14) Beverage Alcohol Training - MMBA co-produced an alcohol
awareness training program designed to meet the specific needs of
Minnesota alcohol servers. MMBA also offers supplemental on-line training.