The 2023 MMBA Annual
Conference was held on
Saturday, April 29 ‒
Tuesday, May 2,
Arrowwood Resort, in
Featured Speaker Mark Rosen!
Featured Speaker Mark Rosen
Combine homegrown talent, charisma, compassion, and boundless
enthusiasm for sports in a hard-working, six-foot six-inch package and
youíve got Mark Rosen. Mark is an iconic Minnesota sports director,
anchor and reporter who has been covering Minnesota sports for more than
Crisis Management Loyalty Programs: Good or Bad?
Loyalty programs can, and should be a three way win; a win that your
customer selects your business first; a win that your customer feels
appreciated; and a win that your business is making money.
Unfortunately, most loyalty programs seem to quit after the second
as few businesses have measured the results of their program. In this
seminar, Tom Shay will help you determine how to create a loyalty
program that addresses the third "win".
Succeeding in the 2023 Competitive Environment
2023 MMBA Facility Award entries will be presented to inspire and
educate attendees on successful initiatives from operations around the
The Cost of Dead Inventory
Know a business with inventory sitting stagnant? How about a
business with a clearance corner or worse yet, a section of the business
dedicated to items marked down in the hopes of someone deciding to spend
some money and give them a home?
In this session, Tom Shay will show how expensive it is to hold onto
dead inventory. It will also show how more sales and profit could be
made if that inventory were liquidated (liquidation ideas provided) and
that money put into new areas of inventory that is selling.
Makerís Mark Blending Selection
Back by popular demand: Makerís Mark Diplomate, Greg Buttera, will
lead a dynamic and
interactive tasting to develop the next MMBA member Makerís Mark Private
Select barrel stave
Building an Effective Multi-Generational Workplace
The modern day workplace has four generations working under one
Baby Boomers, Generation Xers, Millennials and soon Generation Z all
work together to accomplish common organizational goals.
But with differences in each of these generationís viewpoints,
upbringings, culture, ideas, beliefs and experiences, it is likely to
see some tiffs or clashes within the organization.
Jeff Butler will provide specific actionable strategies to manage
your cross-generational challenges and turn your multigenerational
workforce into a competitive advantage.
Bar Success Stories and Package Store Success Stories
Both sessions will examine current industry trends and issues.
E-Commerce / City Hive Q & A
Only 40% of shoppers shop exclusively in-person.
Meet the other 60% of shoppers where they spend most of their time:
Having a beautiful web presence means so much more than generating
e-commerce sales: it means boosting your profits across the board. More
than 70% of customers choose to shop with businesses that establish a
connection with them online.
Explore the value of e-commerce with MMBA members using the
economical and effective City Hive platform for their website and mobile
The Importance of Community Value & Education
Recently, a consistently profitable municipal liquor operation was
Making money was NOT enough.
It is the liquor managerís responsibility to educate council members
and the public about the important role their municipal liquor operation
plays in the city.
Explore MMBA Community Value events and other successful activities
conducted by MMBA members to show they are more than ďjust a liquor